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Best Shot Workshop and Competition Aimed at Businesses Looking for Help Reaching Their Target Markets

News Release
December 27, 2013

Media Contact:           
Dan Boss, Program Publicity Specialist
231-929-5047  |



Best Shot Workshop and Competition Aimed at Businesses
Looking for Help Reaching Their Target Markets



TRAVERSE CITY, MIEntrepreneurs, small business owners, and innovators can learn how to better reach their target markets and participate in a sales pitch competition at two events in Traverse City. The Best Shot: Reaching Your Target Market Workshop will be January 7 from 10:00 a.m. to 3:00 p.m. at the Michigan Works office located at 1209 South Garfield Avenue. The Best Shot: Sales Pitch Competition will be January 21 from 5:00 p.m. to 8:00 p.m. at NMC’s Parons-Stulen Building located at 2600 Aero Park Drive. The events are being offered through a partnership between the Small Business Development Center (SBDC) of Northwest Michigan, the Mid-Michigan Innovation Center (MMIC), Northwestern Michigan College, and the Traverse City Area Chamber of Commerce.


The Reaching Your Target Market Workshop will include instruction from industry experts that will help participants better identify the target market for their product or service and define the ideal distribution channels. There will also be a panel luncheon including an interactive sales-pitch building activity.


The Sales Pitch Competition will give 10 pre-selected participants four minutes and one slide to identify their ideal customer and sales channel, and deliver their sales pitch for a panel of judges. One winner will receive prizes donated by area businesses including web development services, marketing assistance, legal consulting, and mentoring.


Both events are free but pre-registration is required at: For more information contact Heather Fortin, MMIC Northern Michigan Program Director at: or (231) 995-7119.


The Mid-Michigan Innovation Center (MMIC) fosters innovation and nurtures entrepreneurs in Michigan’s new businesses. Its mission is to connect organizations and businesses in Michigan with the resources they need to produce a healthy, vibrant economic environment.


The SBDC is a statewide business assistance program that provides one-on-one counseling, training and research support for Michigan small businesses. The Northwest Michigan regional office is hosted by the Northwest Michigan Council of Governments.


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