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Pure Michigan Falls into Autumn with Regional Ad Campaign

 

LANSING – With the blue and green hues of summer shifting soon to the vibrant colors of autumn, Pure Michigan today launched the season’s fall advertising campaign. Comprised of television, radio and billboard ads, the campaign features 13 partners and will air regionally and statewide through October 1.

“Along with the fall season comes a host of unique, seasonal travel activities and a colorful new landscape to enjoy everything from bike rides to brewery tours,” said Leslie Hornung, Senior Vice President of Marketing and Public Relations at the Michigan Economic Development Corporation. “The fall travel season is a great opportunity to build on the momentum we saw throughout the summer, and give travelers another reason to visit Michigan.”

In addition to the ads going on the air, fall will be featured on the michigan.org website and on Pure Michigan social channels including Facebook, Twitter, Instagram and the Pure Michigan blog. This year’s ads will feature the television spots Open Road, Nature of Trees, Deep Breath, Harvest Time and Tee Times and the radio spots Nature’s Greatest Show, Catch Up, Off the Vine, Sunsets and Untapped.

Advertising spots will run in regional markets including Chicago, Ill.; Cincinnati, Cleveland, Columbus and Toledo, Ohio; Indianapolis, Fort Wayne and South Bend, Ind.; Green Bay and Milwaukee, Wis.; St. Louis, Mo.; and Southern Ontario.

The Pure Michigan billboards will also be up with new, fall images in many of these markets, as well as wrapped Chicago tour buses. Locations featured on this year’s fall billboards include Lake Superior, Treetops Golf Resort and Lake Plumbago.

The Pure Michigan official fall travel guide is now available to order online at michigan.org. The guide features travel tips and destination features to help visitors and residents alike plan fall getaways across the state. The guide is free and also includes a digital version for tablets, smart phones and desktop computers. For those in search of the best fall color, Pure Michigan sends out weekly fall color updates to help travelers discover where colors are peaking and nearby events and destinations.

The total fall advertising budget of $1,306,526 includes $653,263 in funding committed by this year’s private sector partners through the Travel Michigan Ad Partnership Program. In total, in 2014 there has been more than $6,432,852 in partner funding committed to the Pure Michigan advertising campaign.

 

Regional Partners

America’s Golf Capital
Charlevoix
Escanaba
Frankenmuth
Gaylord
Holland
Manistee
Michigan Apple Council
South Haven
 

In-State Partners

Beachtowns    (Grand Haven, Holland, Muskegon, Saugatuck, Silver Lake Sand Dunes, South Haven, St. Joseph)
Michigan Agriculture
St. Ignace

 

National Partners

Ann Arbor
Grand Rapids (2014 fall regional partner)
Mackinac Island
The Henry Ford
Traverse City
Great Lakes Bay Region

 

Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy.

For more on the MEDC and its initiatives, visit: michiganbusiness.org. For Michigan travel news, updates and information, visit michigan.org.

 

 


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