OpportUnity Campaign Underway to Promote In-Demand Occupations
A new campaign is underway to promote in-demand occupations in Northwest Michigan. Northwest Michigan Works! is coordinating the OpportUnity Campaign to help attract workers to jobs that local employers are having a tough time filling. The campaign includes a new website, CareerCafeOpportunity.org, along with advertisements, and posts on social media.
“The partnerships established through the OpportUnity Campaign will assist us in introducing job seekers to our region's most in-demand occupations,” said Terry Vandercook, Director of Operations at Northwest Michigan Works!
The first occupation being featured in the OpportUnity Campaign is home health workers. Northwest Michigan Works! is partnering with the Area Agency on Aging of Northwest Michigan to promote those occupations. The CareerCafeOpportUnity.org website includes a job board listing home health job openings in the 10-county northwest Michigan region. The website also includes a short video featuring local home health workers talking about what they like about the occupation. Michigan Works! plans to partner with other organizations and employers in the future to promote other in-demand occupations.
The Networks Northwest team did a great job to help the City of Charlevoix and Charlevoix Township collaborate in addressing housing challenges in our community. They facilitated dialogue with Planning Commissioners, community stakeholders, and municipal officials to develop a plan for cohesive zoning in areas of growth for our two governments. Further, they were able to pinpoint the challenges in each unit and propose changes that would be beneficial all around. Together, we believe we'll be better prepared for housing developments and job growth in our region. We look forward to working with them on future projects!
- Mark Haydlauff, City Manager, Charlevoix