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Employer Training Council to Host Social Media for Business Workshop April 19

The Employer Training Council (ETC) is hosting a Social Media for Business workshop Thursday, April 19 from 8:30 a.m. to 12:00 p.m. at the Hagerty Center in Traverse City. The workshop will focus on effective use of social media to recruit new employees and promote products and services. Also important to businesses, the workshop will look at how the law impacts employers and employees concerning social media use.

Featured experts at the workshop include Michelle Corteggiano, a social media strategist with ATI Marketing, and Matt Drake, an attorney and human resources manager who handles social networking at Shorts Brewing Company.

"Even if you are not promoting yourself through social media, chances are your customers and employees are talking about you online," said Drake. "Learn how to exploit the positives of social media while avoiding common pitfalls. HR managers need to be particularly aware of laws concerning communications and company policy in regard to social media."  

The ETC Social Media workshop will also feature a panel of local employers who are deeply engaged in social media: Team Elmer’s, Cherry Republic, and Crystal Mountain Resort. Each will share best practices and what has worked or not worked for them with social media. There will be a question and answer session during the workshop.

"If you are not in social media get there," said Nate Capellupo, a Northwest Michigan Works! business liaison and ETC member. "If you are there but have put minimal focus on optimizing your different social channels the ETC Social Media for Business workshop is a must."



Registration is $50 per person and includes breakfast.
You can register online at:  Employer Training Council workshop page.

You can also register and get more information by calling Sharon at: 231-922-3757 or 800-442-1074.


About the ETC

The Employer Training Council, a nonprofit council made up of public and private industry, is committed to identifying key workforce issues and offering solutions to community businesses through training and workshops. Members and sponsors include Grand Traverse Container, Alcotec Wire Corporation, Northwest Michigan Works!, Benzie County Chamber of Commerce, and Northwest Michigan Council of Governments.


The professionals at Networks Northwest help our City Council, Planning Commission, and staff make thoughtful decisions to ensure our community is sustainable and resilient for many years to come.

Mark Heydlauff, Charlevoix City Manager