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Business Workshops in Traverse City Focus on Marketing and Legal Issues

Business owners and individuals considering self-employment will learn about marketing and the legal issues related to running a business in two workshops offered by the Michigan Small Business and Technology Development Center (MI-SBTDC) in Traverse City.

The Marketing Your Business workshop will be held September 17 from 5:30 p.m. to 8:00 p.m. in the Parsons-Stulen building on NMC’s Aero Park Campus. The workshop will be taught by SBTDC Regional Director and Small Business Consultant Mary Rogers and will focus on practical applications of marketing concepts designed to grow small businesses.

The workshop will cover basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing will be demonstrated with several examples of effective hands-on marketing techniques. The focus will be on creating and keeping business customers.

The Business & Legal Issues workshop will be held September 24 from 5:30 p.m. to 8:00 p.m. in the Parsons-Stulen building on NMC’s Aero Park Campus. The workshop will be taught by SBTDC Small Business Consultant Walt Muellenhagen and will provide an introduction to the different types of legal entities that are appropriate for structuring and starting a new business.

The workshop will include a discussion of tax and liability issues, the basic elements of a contract, collections, licenses, registrations, employment and property issues, leasing, and insurance. It is designed to guide prospective business owners in setting up the organizational structure that will help protect them from unnecessary legal challenges.

There is no charge to attend the workshops but pre-registration is required at: For more information contact Sharon Gordon at: 231-922-3780 or

The MI-SBTDC is a statewide business assistance program that provides one-on-one counseling, training and research support for Michigan small businesses. The Northwest Michigan Regional office is hosted by the Northwest Michigan Council of Governments.


Related Info:  SBTDC  |  SBTDC Training Calendar




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