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Business Training Alliance To Offer Free "Business Survival" Class

Best practices, enhancing relationships, and boosting bottom lines are the aims of a free business class that the Business Training Alliance (BTA) is hosting in partnership with Baker College and the Michigan Small Business & Technology Development Center (MI-SBTDC), Tuesday, January 31 from 6-8 p.m. at Baker College of Cadillac.

“Not only is Survival for the UP North Business extremely timely for local business owners as we’re heading into the winter months when most small businesses are buckling down and preparing for lower sales," said Annie Shetler, BTA coordinator and MI-SBTDC consultant, “this is also a perfect opportunity to highlight our partnership with Baker College and the express classes now available to new and experienced local entrepreneurs."

Class instructor Chris Wendel is a business consultant with the MI-SBTDC and a veteran retail store owner who understands the challenges that northern Michigan small business owners face on a daily basis in an extreme seasonal environment.

The evening’s curriculum includes:

  • Ways to build internet based sales
  • Make the customers you have your sales force of “evangelists”
  • The essentials of online marketing, and
  • Ways to compete for business with any size competitor

This express two-hour class is ideal for any small business owner and will be held in the Student Center at Baker College of Cadillac.  There is no cost to attend but registration is required.  Register online or by calling 888-774-7988.

The BTA is a program of the Northwest Michigan Council of Governments in partnership with the Cadillac Area Chamber of Commerce, Baker College of Cadillac, local banks, and many other community partners.

Get more information about the Business Training Alliance.

Register Now.


The professionals at Networks Northwest help our City Council, Planning Commission, and staff make thoughtful decisions to ensure our community is sustainable and resilient for many years to come.

Mark Heydlauff, Charlevoix City Manager