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Reports and Documents

Short Term Rentals Info Session

On May 16, 2018, Networks Northwest hosted an info session on short term rentals. Materials from the events are below.

Short Term Rentals Intro (PDF)

Ulrik Binzer Presentation (PDF)


Target Market Analyses

In 2014, a target market analysis was developed by marketing consultants LandUse USA for each county in the region. These housing market studies include analysis of existing and emerging demographic trends to identify future demand for various housing types. The studies present important new opportunities for attracting new housing investment and development to communities throughout the region. Introductory information and reports for each county are available below.    

Target Market Analysis Tutorial (LandUseUSA) - covers the target market analysis approach, general guidelines, and using data for development and placemaking purposes, etc.

Target Market Profiles - Identifies Northwest Michigan’s 12 Target Markets (narrative demographic profiles for each market can be found within this report); charts the market share of existing households for the region; and provides lifestyle indicator data for each market. Also offers relevant county data, and a concluding market assessment of the region.

Market Strategy Reports - Explains market potential, strategy, and placemaking; and provides in-depth analyses of the Place Scores, market potential for both aggressive and conservative scenarios (with extensive tables); and housing affordability. Includes localized assessments that identify strengths and opportunities across each county.

Antrim County Target Market Analysis

Benzie County Target Market Analysis

Shared Workbooks - Includes maps and supporting data such as movership rates, migration trends, household distribution by income and home value, etc.

Grand Traverse and Leelanau Counties
Benzie and Manistee Counties
Emmet, Charlevoix and Antrim Counties
Wexford, Missaukee, and Kalkaska Counties   


Housing Inventories

Housing reports were prepared by Networks Northwest for Antrim, Benzie, Kalkaska, Leelanau, and Wexford counties, to provide the information foundation for a regional housing strategy, an element of the Framework for Our Future. The inventories provide an overview of housing affordability, type, and condition, as well as information on related factors such as energy and transportation costs, vacancies and foreclosures, and homelessness. Draft documents are available below.
The Grand Traverse County Housing Inventory, and the Grand Traverse County Housing Strategy, were completed with assistance from Networks Northwest, formerly Northwest Michigan Council of Governments, in 2012 and 2013, and are availble below. 


2013 Housing Survey Results

A housing survey was conducted in 2013 to collect opinions and feedback on housing choice, affordability, preferences, and housing discrimination. 

Housing Affordability Strategies & Resources: Best Practice Guides for Northwest Michigan

Housing Affordability Strategies and Resources is a series of best-practice resources that summarize proactive housing policies and programs that could be effective in Northwest Michigan. Taken singly, these strategies won’t act as stand-alone solutions; but they can be a valuable set of tools for local officials, planners, businesses, developers,
nonprofits, and the public as they work together to improve the supply of affordable housing in their communities. 

Housing Choices for Northwest Michigan

Accessory Dwelling Units

Cottage Zoning

Employer Assisted Housing

Housing Trust Funds







Northwest Michigan Works! is an essential resource for employers and job seekers in the Northern Michigan area.

Kathy Stuart, Michigan Rubber Products Human Resource Manager