Reports and Documents
Short Term Rentals Info Session
Short Term Rentals Intro (PDF)
Target Market Analyses
In 2014, a target market analysis was developed by marketing consultants LandUse USA for each county in the region. These housing market studies include analysis of existing and emerging demographic trends to identify future demand for various housing types. The studies present important new opportunities for attracting new housing investment and development to communities throughout the region. Introductory information and reports for each county are available below.
Target Market Analysis Tutorial (LandUseUSA) - covers the target market analysis approach, general guidelines, and using data for development and placemaking purposes, etc.
Target Market Profiles - Identifies Northwest Michigan’s 12 Target Markets (narrative demographic profiles for each market can be found within this report); charts the market share of existing households for the region; and provides lifestyle indicator data for each market. Also offers relevant county data, and a concluding market assessment of the region.
Market Strategy Reports - Explains market potential, strategy, and placemaking; and provides in-depth analyses of the Place Scores, market potential for both aggressive and conservative scenarios (with extensive tables); and housing affordability. Includes localized assessments that identify strengths and opportunities across each county.
*Additional supporting data is available upon request
Shared Workbooks - Includes maps and supporting data such as movership rates, migration trends, household distribution by income and home value, etc.
2013 Housing Survey Results
Housing Affordability Strategies & Resources: Best Practice Guides for Northwest Michigan
Northwest Michigan Works! is an essential resource for employers and job seekers in the Northern Michigan area.Kathy Stuart, Michigan Rubber Products Human Resource Manager