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Building Your Business Workshops Focus on Making the Most of Marketing


A series of Building Your Business workshops in Traverse City will cover a variety of topics tied to Making the Most of Your Marketing. All workshops in the series will be held from 8:00 a.m. to 10:00 a.m. in the Community Room at the new TBA Credit Union regional headquarters located at 630 East Front Street in Traverse City.

The Building Your Business: Making the Most of Your Marketing series is being presented by TBA Credit Union and produced by the Northwest Michigan Small Business Development Center (SBDC) and Constant Contact.
The cost of each workshop is $10. Come to any or all. TBA Credit Union members may register free of charge. For more information, call: 231-922-3780 or visit the SBDC website at:


Session 1: Build Your Marketing Toolkit
Tuesday, Sept. 16, 8-10 a.m. (doors open at 7:45)

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees of this presentation will learn:

• What marketing really is (and isn’t).
• How marketing has changed in ways that benefit small businesses.
• The importance of setting goals and objectives for their marketing efforts.
• The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
• It’s ok to start small, to start where you already are.

Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.

Online Registration: Session 1: Build Your Marketing Toolkit ($10/TBA Credit Union members free)


Session 2: Making Social Media Work for Your Business
Tuesday, Sept. 30, 8-10 a.m.
(doors open at 7:45)

Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? This seminar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at the 5 most popular social media networks – Facebook, Twitter, LinkedIn, Google+ and Pinterest – and help you decide what is right for your business. 

We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

Online Registration: Session 2: Making Social Media Work for Your Business ($10/TBA Credit Union members free)


Session 3: Email Marketing for Success
Tuesday, Oct. 14, 8-10 a.m. (doors open at 7:45)

E-mail Campaigns That Drive Action:  Newsletters & Announcements Featuring Email and Social Engagement

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses everywhere; and to the customer. This session will reveal some simple but effective best practices and considerations for the small business seeking to make their email newsletters more effective. Attendees of this presentation will learn:

• The different types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together.
• Enhance your communications with polls, surveys, reviews and event promotion/registration

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

Online Registration: Session 3: Email Marketing for Success ($10/TBA Credit Union members free)




TBA Credit Union presents the Building Your Business: Making the Most of Your Marketing series in their new regional headquarters in Traverse City to help local businesses become more profitable through strategic marketing efforts.

TBA Credit Union website:



One of the co-producers of this marketing series, Constant Contact empowers small businesses and organizations to create and grow customer relationships and succeed. 

Constant Contact website:



One of the co-producers of this marketing series, the SBDC is a statewide business assistance program that provides one-on-one counseling, training and research support for Michigan small businesses. The Northwest Michigan Regional office is hosted by the Northwest Michigan Council of Governments. 

SBDC website:  Small Business Development Center (Northwest Region)








Northwest Michigan Works! is an essential resource for employers and job seekers in the Northern Michigan area.

Kathy Stuart, Michigan Rubber Products Human Resource Manager