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Trainings and Workshops

Tuesday, May 1, 9:00 am - 11:00 am - Houghton, MI

Growing revenue through foreign buyers is attainable, but EVEN BETTER NEWS...developing a strategy is manageable and can be done with confidence. Ignite the brainstorming process and gain some insights on how to make export opportunities turn into real, sustainable sales. 
Who should attend? Any company representative responsible for ensuring "export readiness." This includes existing exporters who are strategically approaching additional foreign market considerations. Also, managers looking at how to integrate in-house staff in the exporting process.

Presentation topics include:

  • Planning goals & expectations
  • Identifying the hurdles
  • Selecting the right countries
  • Finding customers and sales agents
  • Leveraging online presence
  • Vetting international trade shows
  • Making the most of country visits
  • Trade financing and negotiating
  • Export grant eligibility

Presenter: Laura Deierlein, NASBITE Certified Global Business Professional (CGBP) and President of SPROUTwide LLC.

The workshop will be held at Michigan Technological University in the Advanced Technology Development Complex, 1400 Townsend Drive, Houghton, MI, 49931.

Event Information and Registration: or 231-929-5046.

Event Flyer



Tuesday, May 1, 1:00 pm - 3:30 pm - Houghton, MI

Participation in an international trade show can be one of the most productive ways to discover opportunities in a foreign market. There is no replacement for meeting and having first-hand contact with serious, potential clients from around the world. IS YOUR COMPANY READY?

This workshop covers:

  • How to identify opportunities as well as hurdles
  • Knowing when, how, and why to exhibit
  • Key Actions for effective planning of pre-show and post-show management
  • Resources to help with research and making connections
  • Planning earning goals and expectations
  • Upcoming trade delegations organized for Michigan companies
  • Eligibility for grants to help pay for international marketing expenses 

Participants will receive a work-booklet focused on developing a strategic plan for identifying and approaching international trade shows and considerations on how to bring sustainable success from the investment.

The workshop will be held at Michigan Technological University in the Advanced Technology Development Complex, 1400 Townsend Drive, Houghton, MI, 49931.

The workshop is offered at no charge but registration is required!

Event Information and Registration: or 231-929-5046.

Event Flyer

Thursday, June 21, 8:30 am - 4:00 pm - Traverse City, MI

These educational programs are designed to help businesses identify legal and compliance issues that are relevant as businesses pursue export opportunities. Join Foster Swift Collins & Smith PC and special guest speakers for an interactive workshop to learn tips and tools to ensure compliance.


•Discussion of types of intellectual property

•Importance of protecting intellectual property, specifically name and trademark, in international markets

•Process and time frame for protecting intellectual property internationally, including alternative strategies

•Resources available to help combat infringement

•Tips on avoiding costly litigation and disputes related to U.S. and international trademark infringement


•Top 12 most important issues to address in contracts with foreign business partners

•How U.S. laws and regulations will impact the relationship

•Resources available to help with due diligence regarding foreign business partners

•A foreign agent/distributor contract checklist

The seminars will be held at Networks Northwest, 600 E. Front St., Suite 104, Traverse City, MI, 49686.

Seminars are free, but registration is required.

Register Online
Event Flyer


Northwest Michigan Works! is an essential resource for employers and job seekers in the Northern Michigan area.

Kathy Stuart, Michigan Rubber Products Human Resource Manager