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Social Media for Business

 

The Employer Training Council held a workshop Social Media for Business. Here are interviews with featured speakers, Michelle Corteggiano of ATI Attraction Marketing, Matt Drake of Short's Brewing Company and the panel of employers using social media: Tonya Wildfong of Team Elmer's, Keirson Scott of Crystal Mountain Resort, and Samantha Byrd of Cherry Republic.

 

 

 

Social Media Strategy for Businesses

Social media strategist Michelle Corteggiano was one of the speakers at a social media workshop in Traverse City, hosted by Northwest Michigan Works! and the Employer Training Council. Corteggiano told businesses they should be using social media to become a resource for their customers. Watch the video to find out more.


Social Media Policy Legal Concerns for Businesses

Northwest Michigan Works! and the Employer Training Council (ETC) held a workshop in Traverse City to help businesses learn about the legal aspects of their social media policies. One of the workshop speakers was Matt Drake, an attorney who is the operations manager and handles social networking at Short's Brewing Company. Drake told businesses they have to be careful about placing limits on what employees post on social media. Watch the video to find out more.


Team Elmer's Uses Social Media to Educate Customers

Team Elmer's, an asphalt, excavation, concrete, and crane and rigging company, uses social media to educate its customers and share stories with them. The company's marketing director talked about how that helps their business at a Social Media Workshop in Traverse City hosted by Northwest Michigan Works! and the Employer Training Council. Watch the video to find out more.


Social Media is a Communication Tool for Crystal Mountain

Crystal Mountain Resort & Spa says social media has become a huge customer communication channel for them. The Resort's Interactive Marketing Manager told other businesses about that at a Social Media Workshop in Traverse City hosted by Northwest Michigan Works! and the Employer Training Council. Watch the video to find out more.


Social Media Helps Cherry Republic Connect With Customers

Cherry Republic was one of the businesses that talked about their use of social media at a workshop put on by Northwest Michigan Works! and the Employer Training Council to help businesses learn about social media. Watch the video to find out how social media helps Cherry Republic connect with customers.

 

Testimonial

Northwest Michigan Works! is an essential resource for employers and job seekers in the Northern Michigan area.

Kathy Stuart, Michigan Rubber Products Human Resource Manager